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Shopify development agency for D2C brands

We build Shopify stores for D2C brands, and stay to grow them.

Carryup is a Shopify Select Partner in Bengaluru. Design, engineering, growth marketing and AI sit in one team, so the people who launch your store are the people who scale it.

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obeetee.inVisit live store ↗
Obeetee India Shopify store homepage, built by Carryup

Obeetee India Rugs & textiles

View case study →
01 / 08

D2C brands across fashion, home, wellness & more — every one on Shopify

ObeeteeThe Last ApeMotodriftFurnishkaThe Basics WomanGolden TongueWUD HomesWorld of TojiIndian HerbsAnantham SilksATOMChairs & CompanyQbit
How we work

From first call to
a store that keeps growing.

  1. 11–2 weeks

    Audit & scope

    We go through your store, numbers and goals, then send a fixed scope and price. No generic proposal.

  2. 23–10 weeks

    Design & build

    Everything is built on a private staging store first, so your live store keeps selling until launch day.

  3. 3Ongoing

    Launch & grow

    The same team stays on for marketing, CRO and support, so nothing gets lost in a handover.

  • Shopify Select Partner
  • A senior engineer replies within 4 hours
  • Clients across India and worldwide
Latest thinking

Fresh from the
Carryup desk.

Visit the blog →
Blog

Best Shopify Payment Gateway in India: Real Fees, UPI, COD and How to Choose

Shopify Payments isn't available in India, so every Indian store pays two fees on a prepaid order — Shopify's and the gateway's. Here's what Razorpay, Cashfree, PayU and PhonePe actually cost on Shopify, how UPI and COD change the maths, and how to pick the right one for your stage.

Read more →
Blog

Selling Made-to-Order Furniture on Shopify: Configurators, Enquiries, and the Showroom Online

A made-to-order sofa isn't a product with variants — it's a conversation about size, fabric, finish, and a delivery date. Standard Shopify themes are built for "add to cart," which is why most furniture brands lose their most valuable buyers between the product page and the contact form. Here's how to structure a Shopify store that sells custom pieces the way a good showroom does.

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Case study

Minimalist Became a ₹2,955 Crore Skincare Brand While Most of Its Customers Checked Out on Amazon and Nykaa — Because Its Own Store Was Doing a Different Job

The Jaipur brand went from 750 hand-filled bottles to a Hindustan Unilever acquisition in four years. The surprising part is how little of that revenue ever went through its own website, and why the founders were fine with that.

Read more →

Questions we hear a lot.

Can't find an answer? Reach us at hello@carryup.in

Full FAQ →

Discovery and scoping takes 1–2 weeks. A full Shopify Plus build runs 6–10 weeks. CRO retainers are rolling, with A/B test results typically landing within 2–4 weeks of going live.

Both. We work with new D2C brands that need to launch on Shopify correctly from day one, and with established brands doing ₹10Cr–₹500Cr GMV who want to grow faster from their existing base.

We start with a full store audit — analytics, session recordings, funnel analysis. Then we prioritise a test backlog by revenue impact, run tests fortnightly, and send you a results brief every two weeks.

Yes. Most clients begin with a project, then keep us on a monthly retainer. Care & support retainers start from ₹40,000 a month and growth retainers from $1,500 a month, both month-to-month with no lock-in.

A freelancer gives you execution without strategy. A standard agency gives you strategy without deep Shopify engineering. Carryup is a specialist team that only does Shopify — so you get both, fully integrated.

Guide

Choosing a Shopify development agency in India: what to check before you sign

Most agency homepages tell you how good the agency is. This section is the other half: what a Shopify agency should actually do for a D2C brand, what it costs, and how to tell whether one is a fit — including whether that agency is us.

What does a Shopify development agency actually do?

At the simple end, it sets up a theme, configures payments, shipping and apps, and launches the store. At the deeper end it builds what a theme can't: custom sections and product pages, Checkout Extensibility and Shopify Functions on Plus, custom apps, headless Hydrogen storefronts, and integrations with ERPs, PIMs and CRMs. The better ones stay after launch — maintenance, speed, technical SEO and conversion work — because a store is software that keeps changing, not a one-time deliverable.

How much does a Shopify store cost in India?

Our own published ranges are a fair benchmark. A theme-based store runs $2,000–$6,000 and takes 3–5 weeks. A fully custom design starts around $10,000 and takes 4–8 weeks. Custom apps start from $5,000. Ongoing support retainers start from ₹40,000 a month, and growth retainers covering paid media, SEO, email and CRO start from $1,500 a month. Quotes far below these usually mean a pre-built theme with light setup — which is sometimes exactly the right call for a first store.

Do you need Shopify Plus?

Not to start. Standard Shopify handles most D2C brands well into the crores. Plus starts to pay for itself when you need checkout customisation through Checkout Extensibility and Functions, native B2B wholesale, multiple expansion stores, or higher API limits for heavy integrations. A good agency will tell you when you are not there yet rather than selling you the upgrade.

Agency, freelancer, or in-house team?

A capable freelancer is often the best value for a first store or a contained piece of work. An agency earns its fee when the work spans design, engineering and growth, when the store needs to keep running while it changes, or when one person leaving would strand your codebase. In-house makes sense once there is a steady, full-time stream of Shopify work — usually well after product-market fit.

Why a Shopify-only agency?

Shopify ships platform changes continuously — Checkout Extensibility, Functions, Markets, B2B, Hydrogen. Staying current on those is a full-time commitment. An agency that also builds on WooCommerce, Magento and custom stacks is spreading that attention across several ecosystems. We only work on Shopify, which costs us enquiries and buys depth on the one platform our clients actually run on.

Working with a Bengaluru team from anywhere

We are based in Bengaluru and work with D2C brands in India and around the world. Work runs async with scheduled calls, every enquiry is read by a senior engineer, and replies go out within 4 hours on business days. The process is the same whether you are in Bengaluru or anywhere else in the world.

What to prepare before you talk to any agency

Your current platform and monthly order volume, the apps you rely on, what is actually broken or blocking growth, a rough budget range, and any hard dates such as a launch or a sale. With those five things, a serious agency can give you a useful scope and price in the first conversation instead of a generic proposal.

Get started

Ready to grow your Shopify store?

Tell us what you're building. A senior engineer replies within 4 hours — no pitch, no pressure.

What happens next
  1. 01
    A senior engineer reads it
    Not a sales rep — you hear back within 4 hours on business days.
  2. 02
    A focused conversation
    We talk through your store, what you need and what it would honestly take.
  3. 03
    A clear scope and price
    Fixed scope wherever the work allows, so you know the cost before anything starts.
What do you need?Step 1 of 3

Pick everything that fits — this tells us who to bring to the call.

🔒 Goes directly to hello@carryup.in·No spam, ever
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